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CD Marketing 101 For Musicians

You’ve finally got your CD completed. Now you need to be able to sell it at your concerts and venues. The first thing you need to do is to set up a marketing system to get a steady income from the CD sales along with your concert sales.

The first thing you do is set up a CD marketing web site. This is a site that gives people a sample of your songs. You can give them 60 seconds or so of your best songs that they can listen to for free before buying your CD.

Next, you want to be able to have enough CD’s with you whenever you perform at clubs and other venues. Many people will not buy a CD right away at the concert, but you can get them to sign up for a fan club. Then, you have a chance to send out direct mail advertising your CD’s.

Direct mail is one of the least expensive and most effective ways of CD marketing. It let’s you track your response rate and you are able to see just how well a mailing did. Also, because your list is full of people who are already fans, there is a high chance of them purchasing your CD at some point.

Next, you want to promote more than just CDs. Some people love Tshirts, or baseball caps. You can also promote DVD’s that contain video footage of you in concert or that contains special bonus songs that are not main stream.

With a good CD marketing plan, you can virtually sell thousands of CD’s and DVD’s every single month like clockwork. But you may be at a loss of where to go to produce all of these. This is where a CD publisher or DVD publisher comes in.

A CD publisher or DVD publisher creates your CD’s and DVD’s in mass batches. It can also help you design the CD cover. You don’t have to go to an outside publisher and pay thousands of dollars up front for mass production. You can publish a certain number of CD’s yourself in your own home or your own studio. If you think you will only sell 100 or so CD’s at a night club performance, you can produce those quickly and easily. This way, you don’t have to spend thousands of dollars on CD’s that may end up sitting in a warehouse or on your shelf, collecting dust.

Check out our wide array of options. A good CD publisher or DVD publisher can make the difference between success and failure of your music career.

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