DVD and CD Publisher

How can you get your CD presentations seen when you’re sending them through direct mail? The first step would be to have your CD presentations contained in packaging that is going to get the attention of your target. What kind of target are you aiming at? What kind of business are you providing them?

Have your target in mind when sending out your CD Presentations

For example, if you are a plumbing business and you are aiming at your local area, then having pictures of someone repairing or fixing the plumbing would be appropriate. Choosing colors like yellow, and bright orange are the best colors, because they can be seen from far away. (Remember, yellow is the cautionary traffic light. It’s yellow because it has been proven to be able to be seen from the furthest distance.)

Next, you could put some benefit bullets in the outside packaging or envelope. Bullets are short phrases that provide a benefit. For example, for your plumbing business a benefit bullet could be: “Experience peace of mind in as little as 45 minutes”. With the plumbing illustrations, the target would begin to understand that your package contains information on how to fix urgent plumbing problems.

Include teaser copy with your CD presentations

This is also called teaser copy. This is because it teases your prospect into opening the envelope or the package. Next, inside your package you could have a lift off note and a letter. Your letter should give your prospect information. Make sure you have a compelling headline like: “Do you recognize these 7 deadly plumbing mistakes?”. Your sales letter should contain valuable information on how your prospect can avoid a plumbing disaster and what to look for in choosing the right plumber. Then, it should talk about the CD presentations contained on the included CD. At the end, it should elicit an action. You can direct them to your website, or get them to call.

In this way, the prospects will keep your CD presentation, granted that it is of interest and useful to them. On it, you want to show them how to avoid plumbing problems. Now, don’t worry. It may seem that everyone will start taking extra good care of their pipes and plumbing, but very few people have that much time on their on their hands to keep up with all the plumbing.

Use CD presentations to boost your sales, your repeat business and to boost your overall business performance.