DVD and CD Publisher

If you’re a struggling musician, then CD marketing can possibly help you to kick your music career into high gear. A lot of struggling musicians have to work other kinds of “day jobs” to keep bills at bay and to keep afloat. Others that just gig, have to struggle to keep gigging so that they can have just enough to pay their responsibilities. In today’s day and age, this doesn’t have to be your case.

With the advances of technology, even the beginner musician can make way in the music industry. Let’s look at the different parts of entering the music career.

In the old days before computers, if you were a musician you had only a limited amount of ways to build your music career. You could;

1. Create a demo tape and send it to all kind of agents
2. Create a demo tape and send it to all kinds of record labels
3. Search for auditions and audition at various places
4. Play at local events, such as festivals, fairs and celebrations
5. Sign on with a booking agency and let them send you to various performances
6. Play at clubs, bars, pubs and lounges
7. Play on cruise ships
8. Become a military musician

Back then, it was a lot harder to get your foot in the door as a musician. Now that has all changed. Through CD marketing, almost anyone can become a successful musician. This is because the Internet and computer technology has made it so easy that anyone can build a basic website, upload their music, and start promoting themselves through the Internet. How is it done?

The first step is to have your demo tape completed. Of course today, most people are not using cassette tapes, so you will need to have your master CD. You then, go on to create a website that includes pictures of you and your band, a short biography of each member, and of course your songs. There are various websites that let you upload your songs and also take care of the payment process when someone buys and downloads your songs. They give you a small code to paste in to your website’s HMTL code so that makes it extra easy for you to start creating a revenue from your music. Check out Snocap.com for more information.

You also want to be able to sell your physical CD through major outlets, such as Amazon.com and Barnes and Noble. A great site for that would be www.lulu.com. Again, you simply upload your music files, create your CD album cover and you’re in business. You also can get a code to embed within your site, so that people can purchase your CD directly.

The great thing about sites like these is that they also help you with your CD marketing. There are many different ways to do your CD marketing. You can do CD marketing through music chat rooms, forums, through affiliate programs, video sites, music sites, publishers and independent record lables. You also can do your CD marketing at performances, whenever you’re at live events playing.

But you don’t want to just stop at CD marketing. There are many other things that go along with your CD, like base ball caps, Tshirts, bobble head dolls, posters, paintings, drawings, coffee mugs, mouse pads, screen savers, wallpaper and more. Think about those things and how you can create these to get more revenue. Again, lulu.com lets you create other things besides CDs. Cafepress.com also let’s you create tshirts, mouse pads and more.

As a musician, you may come to realize that you have to know more than just music. You will have to understand sales, advertising and marketing. CD marketing is only one part of the process, and if you don’t have tons of cash to shell out to hire a professional marketer, you may have to start picking up some marketing books. Some authors you’ll want to study are Jay Abraham, Dan Kennedy, David Ogilvy, and John Caples. These are excellent to get you started, and although you probably don’t want to change careers from music to marketing, you do want to be as knowledgeable about how to market and promote yourself as possible.

CD marketing can be fun. There are three main components to CD marketing. These are;

A. Your CD and it’s style of music
B. A market that matches your CD . This is very important!(Think about the kinds of people that listen to your music. What other interests and hobbies do they have?)
C. Your marketing message (How will those people who want your music understand that this is what they want?)

Once you have this equation, your CD marketing will be a breeze. CD marketing is really the key to your success. In addition to CD marketing, you can create various music videos of you and your band performing. You can also create documentaries of your band. There are all kinds of possibilities that you are able to explore with CD marketing and the best part of it is that you don’t have to continue to be a struggling musician.